The publication provides healthcare professionals with an unbiased and accurate review of the very latest products and services that will have a direct impact on the standards of patient treatment and care, and which are strategically critical.

HCE Exchange reaches more than 44,000 health care professionals including:

• Health Care Executives (CEO, CFO, COO, CIO, CMO, Practice Administrators/Managers)
• HMO/PPO, Group Practice, Integrated Healthcare executives
  
• Physicians/Formulary Administrators, Group Practice Medical Directors, Corporate Medical Directors
  
• Pharmacy Directors
  
• Hospital department heads of all key areas, including Human Resources, Marketing, Materials Management, Information Systems Management, Nursing and Multi-Hospital Systems Executives
• Behavioral Health, Home Care, Nursing Home Administrators 

The In-Focus section brings an insider's view of a healthcare organization from the perspective of a top executive. These stories are comprehensive profiles of the featured organization.

Issues like Clinical Management Services, Design/Construction, Finance/Banking, Information Systems, Legal, Insurance, Operations Management, Pharmaceuticals, Staffing, Real Estate etc. regularly feature in the In-Focus stories.

BUILD : Awareness + Credibility + Business